Author: Melv Matutina

We learned that plans could change quickly during a pandemic. Tomorrow’s forecast may differ from yesterday. To stay on top of your game, you need to stay on top of the latest trends and projections. It’s not as complicated as you probably think. Digital communication

Every email subscriber is not the same. It is important to evaluate your email list regularly and delete those that are hurting rather than helping! Despite the difficulty of cleaning up your email list, it is key to achieving healthy deliverability and avoiding spam traps.

Worldwide, the number of people using email is estimated to be at 4.1 Billion by the end of 2021. Some users look at email marketing as an outdated method, but for marketers, it is not. They know how important email is to their overall marketing

Have you ever wondered how your email reaches the recipient in a fraction of a second? We must understand how an email works to avoid bouncing back or achieving the spam folder in this day and age.  Here are the 5 ways an email reaches

eCommerce revenue is lost each year due to shopping cart abandonment, which accounts for an estimate of $4.6 trillion. An online shopper abandons their shopping cart (or basket) when they add items to their cart but leaves the site before they can complete the transaction.

Marketers track the number of metrics to track the success of their emails, but email engagement and subscribers are undoubtedly the most important ones. According to 78% of marketers, engagement has increased significantly over the past year. In addition to that, a recent study finds

Your business to succeed relies on many things, one of which shouldn't be overlooked is your marketing efforts. It's essential to understand why and how to get the most benefit from email marketing personalisation. Using email marketing personalisation software allows companies to develop the best

What constitutes a good customer experience? The term "customer experience" is thrown around a lot, but what does it mean? Let's look at five qualities that define it. Today's customer interactions are more diverse, spanning channels, devices, and time zones. Customers may see an ad,

Haven’t we all been there wearing multiple hats while growing our small businesses, knowing that those extra hours and all-nighters will give us the success we’re aiming for? I understand the pressure and stress that every new business owner feels when they’re starting a new