Rebranding your business is a difficult process to pull-off, which is why an appropriate strategy should be formed before proceeding. Regardless of the reason, be it due to expansion, a merger, or simply for image refurbishing, it will surely affect your marketing strategies, both past, and present.
The best approach to your rebranding strategy is to transition your former marketing efforts and integrate them into your “new” brand. Taking some extra planning and care is necessary to transition your business much more smoothly into your refurbished brand—which is where hiring a good digital marketing service comes in handy.
To help you in this regard, here are four simple SEO tips to help ease your business’ transition into your rebranding strategy.
Plan out your name properly
Just because you think you’ve found the perfect name doesn’t mean you just jump in and change your brand to it. Before you start changing your business’ name all for an idea, do some background research before logging it in.
Make sure your new and improved brand name is concise, easy-to-spell, and even easier to remember. If it fails on one of those three aspects, then it’s already a mistake to rebrand. Consider as well if the brand name is available—you might have to face lawsuits if you accidentally steal someone else’s brand name by mistake.
Consider the URL structure
Your website will be taking a lot of edits due to your rebranding strategy as well, which is why considering the URL structure can be quite beneficial for the entire process to migrate properly. Although your web developer will be handling a majority of the heavy lifting with your website, taking some time to list all the pages that have to be migrated can be a big help.
Creating a spreadsheet with all your URL structures and their corresponding changes will be helpful in this regard. Once they’re all placed in, do a simple check on all the active links—this will assure you’re not missing out on any of the important information that was previously within your old website.
Having your old website redirect to your new one can be a big help as well—this way, previous customers can still find you despite your rebranding efforts.
Migrate your existing content
Just because you’re rebranding doesn’t mean you should let go of your old content. Reusing them is perfectly fine, as this would allow you to still benefit from the efforts of your writers and SEO team that went into the content.
When picking out the specific content you want to migrate, it might be a good time to audit and refocus on each article’s SEO. This way, you don’t only get to benefit from a previously used topic—but it becomes freshly useable again with better SEO strategies.
Use social media for the best effect
Social media will be one of your strongest tools in rebranding—with proper utilization of your social media presence, you can inform your previous followers and clients of your rebranding efforts. Once all your preparations in place, one announcement can quickly inform all your former clients of the move—allowing them to still patronize your business.
Undergoing a rebranding strategy can be quite a challenge, which is why some careful thought and consideration must be done before implementing it. By utilizing the help of a digital marketing agency specializing in rebranding, you can aim for the most efficient results through the easiest of transitions.
Are you looking for a service specializing in digital experiences and rebranding strategies in Australia? At Label & Mint, we provide the basic materials to get your business propelling your way to the top!