Label & Mint

A Guide Book to Good Content, Google Rankings, and Dodging Penalties

When it comes to publishing content on your website, readers expect high standards, especially if you have the products or services they need. And part of running a site means making sure all the information you’re providing is valid, practical, and serves its purpose. A guide book to good content is mandatory.

Google is one of the top search engines where you have better chances of acquiring more customers. To stay on their good side and maintain a ranking, you need to make sure your content is up to par and doesn’t violate any rules.

If you want to know how Google decides what’s considered good quality content and how to avoid a penalty, read on further below the ultimate guide.

It’s Based on Your Indexed Content

The act of having your web pages appear on search engine results is called indexing. Not following this process prohibits your website from coming up on Google’s pages. Indexing is a good way to generate web traffic and allow users to browse through your content, including any updates you may have recently added.

To properly index a website you need to prioritize pages that contain important content. Don’t include pages with unnecessary information because it will affect your ranking and possibly just bring it down.

It Depends on the Extent of Your Web Content

Providing high-quality blogs & articles isn’t based on the length of your posts but rather, how relevant the information you have. Whether you’re planning on producing long-form or short-form posts, what matters is its usefulness to the person who will be reading it.

If you base the extent of your content according to Google, your word count should be the least of your worries when it comes down to gaining a better ranking on their search engine. 

It Relies on the Convenience of Your Content 

Google ranks a website based on how applicable the information they’re providing to users who will potentially be asking related questions, in hopes of finding the answer online.

Delivering credible and reliable content to prove your expertise in the field you’re in, including references from trusted sources, adding links to official websites, and taking the time to do your research are some of the things to keep in mind if you want to maintain a high ranking.

How to Undo a Google Penalty

The moment you put out a post on your website that unknowingly violates the marketing policies of Google, you will be introduced to a Google penalty as a consequence. This will affect your web traffic negatively and decrease your chances of keeping your present standing.

If you’re unsure whether you’ve been penalized or not, you can check through Google Search Console, where you may reach Google to answer your queries, or by checking your Google Analytics, to check your web traffic reports and notice if changes have occurred.

Attempt a Backlink Audit

Checking to make sure your web permalinks don’t direct consumers to a potentially dangerous website is vital to avoid Google from inflicting damages.

As per guide book, attempting to do a backlink audit will guarantee you don’t have any spam links present, you’re not linking to other websites with current Google penalties, you’re not using unrelated links, and you’re not accommodating inappropriate websites.

Execute a Content Audit

Part of running a website means reviewing your content now and then to make sure you didn’t overlook any information that isn’t authentic. It will also give you the assurance that you’re using the proper keywords and providing helpful information.  


Although looking back at your past web posts can be a tiring task, it’s still a necessary process to avoid troubles from arising. It’s always better to be safe than sorry when it comes to keeping the quality of your content and your website’s Google ranking intact. This guide book helps you to grow better on google.

Label & Mint is a digital marketing agency that offers rebranding solutions, including website design in Australia. We can help improve your business. Get in touch with us now!