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Email Marketing: 5 Ways to Improve Results

Are you looking for ways to improve the results of your email marketing campaign? If you feel like you’re already in over your head, it can be hard to know where to begin. Nevertheless, email marketing’s power cannot be denied, so while it takes effort, the reward is well worth the effort.

Check out these five expert tips for improving your email marketing results if you’re ready to create killer email marketing messages.

  1. Write a Sharper Email.

Remember the last time you opened an email marketing campaign. Did you read it through, or did you click away? The email copy likely played a part in your decision. You need to sharpen your email copy to improve your email marketing results. Consider the following practical tips to improve your email marketing:

  1. Decide which layout to use based on your marketing goals
  2. Adapt the subject of the email to the lead
  3. Be personable when you write
  4. Make it captivating
  5. Create clear call-to-actions
  1. Be Creative with Your Subject Lines

Remember to include your subject line in your copy! The subject line is a critical element for an email marketing campaign to be successful. In the end, subscribers will ignore your emails if they aren’t sufficiently intrigued. How can you create a subject line that performs well? Create effective email subject lines by following these rules:

  1. Keep it short and sweet
  2. Make them personalized
  3. Make action a priority
  4. Customize your copy to reflect your brand’s unique personality

In summary, you don’t need much to make your email subject lines compelling and ultimately have your customers click through. It is a great place to start if you’d like to quickly improve your email marketing results.

3. Segment And Scrub Your Email Lists

Even the most well-crafted email won’t be effective if it is sent to the wrong recipient or at the wrong time. Therefore, you should continually clean and segment your email lists. First, let’s scrub our email lists. To do this, you need to remove inactive subscribers from your list. A few of the benefits include:

  • Decreased spam complaints
  • An increase in open rates and click-through rates
  • Reducing unsubscribe rates
  • It allows you to better direct your attention and resources to subscribers who are truly interested in your message

Let’s now talk about segmenting your email lists. Using segments to segment your lists helps you improve open and click-through rates while decreasing unsubscribes. Additionally, it boosts conversions.

You can send more personalized emails to different subscribers when you segment your email lists. To re-engage subscribers who have not visited your site for a while, you might send them a specialized promotion. For example, you might send a welcome email to new subscribers and an abandoned cart email to subscribers who were nearly to make a purchase.

4. Make Your Emails Mobile-Friendly

Having a mobile-friendly website is important. But did you know you should also make sure your email marketing campaigns are optimized for mobile devices? Research indicates that people open more emails on mobile devices than on desktops. Therefore, if your emails are not mobile-friendly, you may lose opportunities to connect with current and potential customers. It’s not rocket science to make your emails mobile-friendly. To do so, you need to:

  1. Optimizing the load time of images by reducing the file size
  2. Creating emails that are intuitively readable on mobile devices
  3. and optimizing your CTA buttons for touchscreens

5. Email Marketing Campaigns Should Be A/B Tested

Conducting A/B tests on your email campaigns is one of the best tricks for improving email marketing results. As a method of determining which campaigns resonate best with subscribers, A/B testing is likewise known as split testing.

Testing A/B with your email lets, you test virtually every element to determine what should be kept, tweaked, or removed completely. Engagement can be improved by even the smallest changes, such as the images you choose and the text size.

It is possible to test email subject lines, copy (including word order, tone, and personalization), CTAs, emails length, images, links, and styling elements like buttons versus text.

What are the methods you use for A/B testing your email marketing campaigns? Using your email campaign software’s, A/B testing tools is the easiest way to test. Try to avoid common A/B testing pitfalls and follow A/B testing best practices for the best results.

As the tips above show, improving email marketing results is not rocket science. Getting it right takes time, effort, and a bit of creativity. Put these tactics into action right now if you want to reap the benefits of effective email marketing.