Are you a small business looking to expand your marketing channels? Want to get the word off the ground about your new endeavor? Or do you want to be more active and engaged online with your audience?
Then the answer is simple: you need to get on the Instagram bandwagon!
Now, before you roll your eyes at the line above thinking “this simple answer isn’t why I clicked on the blog post for…” just hear me out.
Instagram is a goldmine waiting for brands and businesses to not only gain traffic, but create brand awareness, credibility, and a great way of engaging with your audience. However, there are many companies who aren’t able to steer Instagram for their benefit and get the exposure.
The social media app is constantly evolving, changing with new trends showing up which can be a difficult maze for a new or mid level Instagram user to navigate. However, I’ve spent years analysing and planning workable, adaptable and profitable strategies for myself and my clients.
And your business could be next, but more on that in the later part of the article.
Coming back to Instagram and finding ways to grow on the platform, their 1.07 billion users daily users are just waiting to be engaged by new businesses all over the world. However, grabbing everyone’s attention is no child’s play.
Before you start creating an account it is important that you understand the audience you want to target, different demographics, and what is your main goal to be achieved from the platform?
Do you want to make it easier for existing customers to buy your products from Instagram’s shop tab? Are you looking to increase your audience and gain new followers? Or are you simply trying to make customers more aware about your brand’s mission and vision.
Once you’ve got those answers covered, we can move onto making some big money moves on how to grow your Instagram account.
Let’s see how!
A Successful Instagram Growth Strategy
The recipe to nail down a perfect, successful Instagram Growth strategy involves being aware of the latest trends that are going viral on Instagram and creating content accordingly. Here are some examples:
- Instagram Reels:
Reels has become the main answer to the “How to get more followers on Instagram” question. Ever since the introduction of Reels to Instagram’s app accounts have reported more views, as the average time a user spends on Instagram is around 53 minutes according to a 2018 research.
As it still is a new feature, it has low competition which allows brands to not only be creative with their reels and gain more engagement. To get started on Reels, Label & Mint knows everything you need to make insightful, informative, and engaging Reels.
- Optimising profile search with Keywords:
In more than 6 countries, Instagram has allowed English speaking users to search different posts, profiles and general content with keywords. Now keywords are one of the best ways of gaining followers both old and new. It’s like leaving bread crumbs for your intended audience to reach the final destination aka your account.
The best way to maximise keyword searches is by including popular and relevant keywords into the captions of your posts, mentioned as hashtags and much more. However, finding keywords that are relevant to your niche and category is what will allow you to maximise the benefits of optimised profile search with keywords.
- Create Accessible posts:
When looking for ways on how to get more followers on Instagram, it is important that your content such as Posts, Reels, Stories are inclusive for people with different access needs. This could be as simple as adding English subtitles for foreign language content and vica versa. Or adding subtitles to videos you post as Stories, Reels, or IGTVs.
With the accessibility factor many brands are lauded by their audience for being more inclusive and sensitive towards people with different needs, and it can go a long way into be a diverse, inclusive and accessible brand.
These three features are only the tip of the iceberg when it comes to creating a successful Instagram strategy. One where Label & Mint can help you make sure you start off on the right footing in the digital sphere.
But let’s focus now on how to get more followers on Instagram organically.
What is the Best Organic Instagram Growth Strategy?
Many brands are pouring out money into creating strategies that are not only creative, but provide them with access into an untapped audience and make sure the old ones keep on returning. But that said, what could be ways to organically improve and expand your Instagram strategy?
While the social media giant is constantly tweaking its algorithm making it hard for people to maintain their engagement numbers in terms of like, shares, saves, and comments, you can still be quite successful on Instagram without having to buy followers (never recommended) or tools.
The short answer is: engage with your audience. It is that simple!
The best way of engaging with your audience is by creating posts of different varieties that truly speak and align the values of your brand with your client. This includes asking for their opinion via polls, letting them into sneak peaks for new launches through Stories or reels, or going old school with long captions about what makes the new product or service special.
At the end of the day, it all comes down to how well you are able to communicate with your audience through different content creation ways. Now there are many ways on how to get more followers on Instagram and grow on the platform.
But the best way involves mapping out a strategy that covers the emotional and technical aspect of the platform. At the end of the day it is the audience that makes us.
Now here is your chance to get onboard with the best content creation and social media marketing team that will help you reach all your goals and become profitable at the same time. Contact Label & Mint to setup a meeting.