No one likes being stuck in bumper to bumper traffic at a stoplight, but there is one instance where such traffic is not only appreciated but sought after. I’m talking about high quality traffic to your website.
If you’re a budding entrepreneur who just launched their dream product, or a business showcasing a new service it can be extremely stressful trying to reach your expected sales goals when you’re not sure how to generate traffic. Marketing online has taken a shape of its own, and if you’re a beginner in this domain there may be a lot of misfired shots before you hit bulls eye.
However, I don’t mean to be discouraging.
If you want to steer the ship of your business in the digital ocean without knowing it, well be my guest. But there is a much faster way of reaching your destination of high quality website traffic (that will be converted into sales) rather than trying different experiments without concrete results.
Now I could save you the time and effort by providing the services of my team at Label & Mint that live and breathe SEO optimisation, content creation, and digital marketing. But I know that serious business owners who want to see long term benefits of different ways to increase traffic to their website, want to understand the engine that runs the cyber space.
That said I’ll go over some proven ways to drive traffic to your website by creating authority online and the right content.
1. SEO Keywords
Search Engine Optimisation should be at the top of your list when thinking of ways to increase traffic to your website. I cannot stress enough how important good SEO optimised content is for any website in any sector. Whether you are in retail, e-commerce, food, telecom, service provider or any other business domain, SEO is key to attract customers to your online platform.
But it isn’t that easy!
Business owners often spend hundreds and thousands of dollars on buying SEO tools hoping they will get a ton traffic, and for a while they do see an uptick in visits. But good website traffic can’t be determined by the number of visits to your website, in fact those visits need to be converted into sales for a profitable ROI.
That is why when you’re moving towards optimising your website content with SEO related keywords, it is crucial you are including keywords that are not only relevant to your business but highly niche specific.
SEO keyword research is no joke, and by using a combination of long tail keywords in specific niches, you will not only see a rise in website traffic but sales conversions as well. And although it may seem confusing when beginning your SEO journey, lucky for you I know all the ins and outs. Check out our SEO services.
2. Get active on Social Media
If you are not on social media yet, then why are you depriving your business from different platforms such as Instagram where there are more than 1 billion daily active users? Yes you read that right.
With 1 billion daily users that amount of traffic you can divert towards your business is huge. It doesn’t matter what niche you belong to, there is an audience for every category that can easily be redirected to businesses and brands that are offering solutions and products for their problems.
But another reason why Instagram is such a popular social media platform is how the app constantly is changing and evolving, with new trends popping up every now and then. Similarly, many businesses can truly define the voice of their brand with creative content. By harnessing Stories, Reels, IGTVs, and posts the possibilities on Instagram are endless.
However, if you feel like your audience may need more than just creative posts, LinkedIn and Facebook are exceptional platforms on scoring serious leads and generating traffic. Now if you need a social media strategy or weekly/monthly content for each platform Label & Mint can have it ready for you in no time.
3. Email marketing
When looking to expand your sales funnel, email marketing isn’t only effective way of generating traffic towards your website, but it also has a ROI of 4200% which is the equivalent of $42 for every $1 spent on email marketing. So if you’re thinking that that email marketing can be only be beneficial if you already a large subscriber base think again.
More than 59% of B2B marketers prefer email marketing and around 21% of emails are opened within the first hour of reaching a subscriber’s inbox. And it is one of the best ways to ensure that your old customers keep returning to your website, while new customers are given a glimpse into what your brand offers.
Similarly, if you are struggling on how to increase website traffic towards a new product or service launch, email marketing is one of the best ways of getting actual sales conversions. Use email marketing not only for ways to increase traffic to your website, but generating leads, retaining customers, sales and much more.
It is an all-encompassing strategy that can lead to profitable outcomes if you have the right content and know which pain points to cover.
As you can see from the above mentioned three ways to increase traffic to your website, generating traffic isn’t as hard as you may think. It requires a strategy that will work for you rather than against you, and if you don’t know where to start Label & Mint is here to help you begin with a promising start.
As a team of SEO gurus and digital marketing experts, not only do my team and I know that is required to run a successful business online, but how to take actions that will have long term benefits. No matter which industry you belong to, there is a profitable strategy just waiting to be implemented.
Contact Label & Mint to setup a meeting and discuss a way forward.