Worldwide, the number of people using email is estimated to be at 4.1 Billion by the end of 2021. Some users look at email marketing as an outdated method, but for marketers, it is not. They know how important email is to their overall marketing strategy for an effective way to connect with leads. For instance, your customer and prospects receive personalised messages. It helps them connect with your brand since it is a great way to engage customers.
What is the Importance of Email Marketing?
It may seem outdated, but email marketing is still one of the most personal forms of communication brands. There are many reasons why developing a strategy and maintaining a strong presence for a marketing channel is important as any other.
Let’s take a look into a few reasons you should continue allocating attention towards email marketing.
1. Everyone Use Email
This is why email is used by over 4 billion people or half of the global population. Without email, there would be no social media marketing that you can use for your business registration. There are hundreds of methods of communication, but email is relevant today. It is used for professional and academic purposes.
2. Email Marketing Gets the Message Across
A person’s email is one of the direct ways to get your message received. With this, 90% of consumers say they open their email daily. It is seen with the most opportunity than with most other mediums.
3. Email Marketing on Mobile Devices
Smartphones have taken the world, and people are reading emails through devices than laptops or PC. This increases the reliability and use of email marketing. It allows marketers to tailor their design and content. Moreover, it is more convenient for users to decide whether they want to do business with you.
4. Personalised Emails
No matter which industry you choose, personalised marketing content will always get your message to a target audience. It is being used to conduct business to ensure that customers build loyalty. Experts suggest that shoppers are 50% interact with a personalised email. Furthermore, it is based on ideal customer data and buyer intent where customers are compelled to buy the products.
5. Driving traffic to your website
With email marketing campaigns, you can send users to your website. You can take the users directly to your website along with CTA’s email content. These CTAs lead users to your contact, sign up, or download page. It is where the users engage and take action. This can help to generate leads that find your content interesting.
Email marketing is one of the most effective methods an e-commerce store can utilise. This is why people get your message directly with interaction to your site. They are willing and interested in these communications where ROI is the main driver. It is the decision of any marketing medium properly utilising your plan. For instance, see the positive impact email marketing can bring to your business with success.