[vc_row][vc_column][vc_column_text]Marketers track the number of metrics to track the success of their emails, but email engagement and subscribers are undoubtedly the most important ones. According to 78% of marketers, engagement has increased significantly over the past year.
In addition to that, a recent study finds that emails are 40 times more effective than social media tools such as Facebook and Twitter. There’s no escaping the data: the more subscribers and engagement you have, the higher your conversion rate. Here are some tips to increase both.
Boost Email Engagement
The value of an email depends on how engaging it is. What can you do to increase engagement?
Identify your target audience. When it comes to email marketing, throwing stuff at the wall isn’t a good strategy. As you would with other marketing efforts, you need to create well-defined customer personas based on their needs, interests, and pain points.
Marketing and sales should work together. Together, we’re stronger. Bring your sales and marketing teams together to brainstorm what information your prospects need and want.
Using your brainstorming, develop high-quality content. Knowing who to reach and what to say allows you to create content that will accomplish your goals. We should strive to provide content as high quality as possible, including originality, quality writing, and interest.
Understand your prospects’ journeys. Engagement depends on segmentation. If you want to convert your visitors, you need to be sure you’re sending the right content to the right people, and you can do that by knowing where your recipients are in the conversion process. An integrated CRM can help you with this.
Keep a cool head. Being authoritative and engaging are both possible. Your tone should be personable and lighthearted, building your credibility through your product or service quality, not by being bland or boring.
Analyse your competitors’ strategies. Keep an eye on how competing brands increase engagement by subscribing to their emails. Seeing what other people in your industry are doing can be very helpful.
Make your copy stand out. Be creative! Make your copy more interactive by incorporating images and interactive content.
Attract More Subscribers
It’s always good to get more subscribers, but you’ll have to grow your contact list organically if you want them to count. Below are some tips.
Pop-ups are a good idea. Pop-ups that entice users to subscribe to your newsletter should appear on your site’s key landing pages. It’s unlikely that you will get nearly as much attention if the subscription box sits at the bottom of your homepage.
Produce valuable content regularly. Prospects will probably be interested in what you have to say via your emails if they like what they see on other channels. If you want your emails to pique interest, you need to include engaging content on your site, social media, and ads.
Contribute to your site. Guest posting on the sites of reputable publications can help you establish yourself as an industry leader and reach new subscribers. You should consider guest posting an integral part of your blogging strategy, even though it might be tempting to keep all of your marvelous ideas to yourself.
Set up gated content. It would be best if you produce original reporting, a helpful e-book, and compelling offers, then gate them with an enticing offer that only people who have signed up for your emails will be able to access. You will have no trouble racking up email addresses if you create gated content worth an email address.
Webinars with co-branding are encouraged. Organise webinars with other brands to tap into each other’s audiences, and be sure to promote email subscriptions before, during, and after the webinar. Make sure to encourage email subscribers before, during, and after the webinar is held. Hosting webinars might not be your thing. Instead, try live broadcasts on Facebook or an Instagram giveaway.
Your email marketing can be improved in many ways to increase subscriptions and engagement. Think outside the box and get creative about what works for your brand and your audience. If you want to succeed, you’ll need to stand out from the crowd.[/vc_column_text][/vc_column][/vc_row]