Before we begin, let us congratulate you on starting your business and looking for ways to take it to the next levels of success. Investing in an online presence with a website is equally important for small businesses in this day and age to not only break-even but to make a name for themselves as well.

But the main question is: are you a new business in Western Sydney? And are you looking to promote your brand to gain new customers or potential leads? Then look no further than Label & Mint as your trusted partner who’ll not only guide you to find everything you’re looking for but also get your website off the ground and ranked.

There is so much at stake when you’re a new business, you’re still testing the waters with the strategies you’ve implemented, the marketing tactics and all, but when you can find someone who knows the ins and outs of getting your website ranked through SEO why bother yourself?

The individual members of Label & Mint have been trusted partners to many organisations of different sizes for many years and still are. Join forces with us in creating blogs and articles for your website that’ll help you grow faster.

Here is how!

Lead Generation via your Blogs & Articles starts with Excellent Content

Have you ever thought what kind of impression your website will be making on your customers the first time they click on it? Sure, investing in a good theme, fonts, colour scheme and all that matters a lot but after all the surface level details how will you make sure they stick around?

A website is the modern day equivalent to a brick and mortar store, but your content is the sales person that will make your customer actually buy the product/service you’re selling. We cannot stress enough how important it is to write good content for your website as you’re figuring out the shiny gimmicks for it as well.

A modern looking website with a cool design and tons of features may only see a rise in traffic with a rise in bounce rate as well if the information on it isn’t useful to the reader. Writing content that answers all the questions your potential client had – while looking it up in the search engine – will make sure that they stick around long enough to convert into a lead.

 This also means that the content you write should be catchy, create suspense, have a few plot twists and reveals the killer exactly when the moment is right like those who-dunnit movies. Okay, okay, we know we’re talking about writing an effective web copy and complementing blogs and articles but that also means you need to let out the creative within you.

Label & Mint knows exactly how to grab the attention of your potential client with catchy headlines followed by the information your customer wants.

So partner up with Label & Mint in Western Sydney to write content for you and promote it at 18c per word – name a better deal I’ll wait.

Effective Keyword research sets the path

Okay we couldn’t wait that long, cause we haven’t mentioned the most important part of writing: keyword research!

Yes, the backbone of SEO is keyword research, but most importantly finding out what exactly your targeted audience is looking up and optimising your website according to those keywords. You can have a beautifully designed website, some awesome content written but if you’re not including the keywords that are specific to your niche, how will you get that organic traffic or the buzz in analytics?

Effective keyword research will determine how well your website rises not only in terms of traffic but getting ranked in the Search Engine Results Page (SERP) as well. More than 95% traffic on a search engine only clicks on the links on the first page, the remaining go to the second page.

We want to be featured on the first page, not the second right? Because as a business you need traffic that’ll convert into potential leads and successful sales. That is how your brand will grow, your sales will increase and you’ll meet all your sales goal too.

As a new or small business, Label & Mint can help you by providing SEO services and help find the correct keywords for the niche you’re in. The goal of keyword research is to find ones that have high volume not for single words or ambiguous terms but long tail keywords that will lead to more authentic traffic and hit the right kind of audience that can benefit from your website and services.

Use Label & Mint as the perfect partner for SEO within Western Sydney while we write the perfect content with the right amount of keywords to bring in potential clients.
Best of all, we also offer a FREE assessment of your current website’s position, including insights against competitors.

Offering downloadable assets and using Call to Actions within blogs to help promote these assets

Call to Actions are important to generate instant leads or to gain emails of potential leads. It is a fancy word for adding buttons on your website that will require a certain action on the part of the customer like signing up for a newsletter, taking a quiz, or purchasing a service.

By including Call to Actions you’ll be seeing a rise in conversions as more than 70% of small businesses miss out on implementing Call to Actions in their websites.

But it isn’t as simple as adding a button with a “Click Here”, “Buy Now” text on it while assuming you’ve sealed the deal of raising your sales conversions to new dimensions. It requires a bit more effort than that.

You have to give incentives to your readers in order to invoke a sense of urgency that’ll lead them to click that button or download assets. Tell them how they will be benefiting by clicking on that golden button of knowledge that’ll reveal the doors to success… or something along those lines.

The point isn’t to be dramatic but to be persuasive enough to drive users to either sign up for your newsletter, buy your service, get your content shared, or simply to boost sales. Call to Actions are vital for small business, especially the examples we just mentioned, and if you’re confused on where to start; Label & Mint knows exactly what will work for you once you partner with us for SEO in Western Sydney or let us promote content at 18c per word.

We know what it takes to get those email IDs pouring in that will let you market any new product instantly without too much cost by using Call to Actions or downloadable assets, so don’t wait we’re just a click away to help you make that website become profitable.

Networking and partnering with other websites to promote your Blogs & Articles

Another great way of getting your website out there is through networking and guest posting on other websites in the similar niche. Networking is an amazing asset to have but it can be daunting in real life for many. What with shaking hands, introductions, ice beakers and awkward silences you don’t have to do any of that when it comes to promoting your blog.

It is important to find a community and usually you can find many groups that let business owners come together, share their problems and learning, and generally pave the way to boost up other business owners as well. It can be a cutthroat competitive world when you’re starting out a new business, but that doesn’t mean you’re alone in the journey.

Websites like Facebook, Linkedin, Instagram or community forums are good places to start to network with people in a similar niche as you. Forming a strong, well connected network is key to getting your brand out there especially if you’re starting out.

Similarly, guest posting on another blog will help drive new traffic to your site and tap into leads or readers that you may otherwise have missed out on. At the heart of networking lies building professional relationships and it will take time, but this is a sure fire way of creating long term value for your website and brand.

Ask other people to post on your website as well, or let Label & Mint partner you up with people in a similar domain to you and write content that’ll promote you in Western Sydney. We’ll help you target the readers of new websites to drive up organic traffic, boost sales and get your name around the block – well more online but you get the gist of it.

Increase utilisation of your Blogs & Articles through your Email Campaigns

We mentioned this earlier while discussing Call to Actions, but an effective way to make sure your incoming traffic remains consistent without much effort of posting blogs on your website, is through email campaigns. By getting your readers to subscribe to your newsletter you can drive successful marketing campaign for new products or services and remain actively present with your audience.

It is a perfect way to increase utilisation of your blog and to promote articles as well. You can also tap into new readers as well or remind the dormant users to come back and see what is new. In order to do that, you need to make sure that you’re providing something valuable in your email campaigns in the form of downloadable assets, information, or freebies like promotional codes etc.

This will increase your sales traffic like no other, and will help spread the word of your website as well. Email marketing is one of those tried and tested methods of forming sold relationships with your customers by providing valuable content and including promotional content as well.

There are many tools that you can use to create effective email campaigns that will also cost a lot of money but Label & Mint can make that process easier as we customise each and every campaign according to our clients.

If you’re looking to promote your website in Western Sydney by increasing your subscriber pool and tapping into your loyal audience through an email marketing campaign, partner with Label & Mint to get the perfect templates, content, and strategy that will make your analytics go buzzing. It doesn’t matter what niche you’re in, or products you sell, email campaigns have a good rate of conversions.

Now those are 5 ways through which Label & Mint can help your small business in Western Sydney get on the radar of every customer that is your target. When it comes to SEO, we, at Label & Mint have years of experience in helping clients reach not only their potential but users as well that translate into leads and further on sales as well.

It is important to have good content that is optimised according to niche you business operates within and as a small business owner you already have so much on your plate that finding a partner for SEO within Western Sydney can be the best thing for your business. Label & Mint has thrived on helping businesses reach their potential by increasing their online growth and making them scalable as well.

Working with businesses in different domains hasn’t stopped us from creating content that is top notch, high quality and delivers in terms of increase in organic, increase in ROI, sales conversions and more. We know the potential your business can get too, but do you know?

Let us help you optimise your website that’ll attract users without much effort on your side, and promote your business in Western Sydney through our foul proof content strategies and SEO tactics. Our experience speaks for itself and our clients are proof of our expertise and excellence.

Get in touch with us today, to find the best possible content marketing strategy for you to increase your small business to new heights.

Launching a new website is a milestone. Although it may be ready to welcome new audiences and potential customers, failing to establish a good online presence means no customers and no sales. How do you help people find your new websites and ultimately see what you have to offer?

Search engine optimisation (SEO) holds all the answers, as it allows you to drive and earn traffic to gain visibility. It has been the subject of many digital marketing strategies for years, a tool that continues to be the lifeblood of many websites. 

Due to its complex nature and intricate process, SEO may seem intimidating. Its basic principles are easy to understand, however, and whatever your skill level, you’ll be able to improve your site. To get you started, here are six SEO strategy tips you can use to gain customers and drive traffic:

1 – Research keywords

Keyword research is a crucial part of SEO. Every time consumers use a search engine, they use keywords. For this reason, SEO campaigns begin with keywords as their main foundation. Knowing what your target audience searches for gives you a powerful advantage because you get to directly target them within your niche. 

There are various tools you can use to research keywords, but remember that the speaking language of your audience is key—any use of technical jargon will cause a disconnect. With this in mind, ensure that your choice of keywords also thrives in the offline world. 

2 – Improve your content

Google’s algorithm ranks the website according to its performance. Site speed and user-friendliness play an integral role in rankings, but you need to prove that your website is useful for audiences.

Search engines revel in quality content, and so will your potential customers. If you invest time in creating high-quality blogs and articles, your customers will also begin seeing you as an industry leader. To determine if your content is performing up to standard, here are some questions to ask:

• Does my content cover the topic or question posed?
• Does my content contain all the relevant information and keywords necessary?
• Is my content well written and informative, likely to induce customer engagement?

3 – Invest in backlinks

This is an aspect of SEO not touched by many, but backlinks are integral to any healthy website. They work as connecting paths of the internet, the primary reason why consumers can visit one site to another. Links also act as a form of citation, as its presence signifies users that the target site is just as useful. 

On the technical side, search engines view backlinks as a sign of authority. Be careful to use only quality links, however. Google cracks down spam links, so it’s best to invest in promotion and PR to gain quality links. The more credible the source, the better!

4 – Don’t forget about social signals

Social signals pertain to a website’s collective shares, likes, and social media visibility. These are perceived and factored in by search engines, seen as another form similar to backlinks.

Social media is seen as a platform that directly works on and impacts SEO. If you invest in social signals and good social media content, search engines will likely rank you better. The more shares, likes, and impressions you have, the more relevant you are to users. And the more relevant you are to users, the higher your ranking will be!

5 – Focus on on-page SEO

On-page optimisation is one of the most important aspects of your SEO strategy. If your on-page SEO is good, then you’ll have higher chances of getting ranked. To successfully earn more traffic, improve your pages to make them more relevant to search queries. 

The goal is to create a page that helps users achieve their goal of searching. If they’re looking for local restaurants, for instance, your job is to direct them to your landing page showcasing the menu and location. Regardless of the intent, ensure that your efforts focus on being as relevant as possible.

6 – Manage your expectations

SEO is a long-term campaign and something that requires patience. It’s also tied directly with technology, a landscape that’s continuously shifting and changing. Competition is also tight, and many more aspects come into play. Domain authority (DA) is one of them, which refers to the number of high-quality external links you’ve used. 

Your new site may take 3 to 5 months before achieving rankings as well as domain authority. If you’re working with an old site that has a good DA, however, expect it to rank within weeks. 

Conclusion

SEOis a tool that requires nurturing and focus. Even the most successful websites continue to work around SEO, so instead of focusing on the results, turn your attention to how far your business has come. For now, keep your efforts steady—in a few months, you’ll be reaping benefits.

We help you make the most of your new website, as we’re dedicated to helping business owners in Australia like yourself achieve their goals. For social media content, lead generation, and other digital experiences, don’t hesitate to reach out to us!

Rebranding your business is a difficult process to pull-off, which is why an appropriate strategy should be formed before proceeding. Regardless of the reason, be it due to expansion, a merger, or simply for image refurbishing, it will surely affect your marketing strategies, both past, and present.

The best approach to your rebranding strategy is to transition your former marketing efforts and integrate them into your “new” brand. Taking some extra planning and care is necessary to transition your business much more smoothly into your refurbished brand—which is where hiring a good digital marketing service comes in handy.

To help you in this regard, here are four simple SEO tips to help ease your business’ transition into your rebranding strategy.

Plan out your name properly

Just because you think you’ve found the perfect name doesn’t mean you just jump in and change your brand to it. Before you start changing your business’ name all for an idea, do some background research before logging it in.

Make sure your new and improved brand name is concise, easy-to-spell, and even easier to remember. If it fails on one of those three aspects, then it’s already a mistake to rebrand. Consider as well if the brand name is available—you might have to face lawsuits if you accidentally steal someone else’s brand name by mistake.

Consider the URL structure

Your website will be taking a lot of edits due to your rebranding strategy as well, which is why considering the URL structure can be quite beneficial for the entire process to migrate properly. Although your web developer will be handling a majority of the heavy lifting with your website, taking some time to list all the pages that have to be migrated can be a big help.

Creating a spreadsheet with all your URL structures and their corresponding changes will be helpful in this regard. Once they’re all placed in, do a simple check on all the active links—this will assure you’re not missing out on any of the important information that was previously within your old website.

Having your old website redirect to your new one can be a big help as well—this way, previous customers can still find you despite your rebranding efforts.

Migrate your existing content

Just because you’re rebranding doesn’t mean you should let go of your old content. Reusing them is perfectly fine, as this would allow you to still benefit from the efforts of your writers and SEO team that went into the content.

When picking out the specific content you want to migrate, it might be a good time to audit and refocus on each article’s SEO. This way, you don’t only get to benefit from a previously used topic—but it becomes freshly useable again with better SEO strategies.

Use social media for the best effect

Social media will be one of your strongest tools in rebranding—with proper utilization of your social media presence, you can inform your previous followers and clients of your rebranding efforts. Once all your preparations in place, one announcement can quickly inform all your former clients of the move—allowing them to still patronize your business.

Conclusion

Undergoing a rebranding strategy can be quite a challenge, which is why some careful thought and consideration must be done before implementing it. By utilizing the help of a digital marketing agency specializing in rebranding, you can aim for the most efficient results through the easiest of transitions.

Are you looking for a service specializing in digital experiences and rebranding strategies in Australia? At Label & Mint, we provide the basic materials to get your business propelling your way to the top!