The Importance of Email Marketing In 2022

We learned that plans could change quickly during a pandemic. Tomorrow’s forecast may differ from yesterday. To stay on top of your game, you need to stay on top of the latest trends and projections. It’s not as complicated as you probably think. Digital communication and interaction with customers were a priority for many companies during the pandemic.

New email trends emerged, and email marketing enjoyed a significant boost. The increased engagement in email newsletters is undoubtedly exciting news, but as with anything worth doing, you should do it right! Keep an eye on the latest trends and apply them to your email marketing plan if you want to stay competitive.

Listed below are the top email marketing trends we will see in our inboxes in 2022.

What to Watch in Email Marketing In 2022?

Keep up with these email marketing trends to increase engagement and conversions.

1. Use user-generated content.

Increased organic traffic and conversion rates are achievable by using user-generated content. Positive feedback from various sources increases the likelihood that customers will trust an organisation, increasing their likelihood of becoming paying customers.

2. Newsletters are about more than sales.

In addition to serving as a sales conversion tool, newsletters are viewed as an essential part of every marketing strategy. Moreover, they can help you tell stories, present business insights, and communicate with your audience to show that you care, which builds your relationship. Make this your top priority!

By providing bite-sized news stories, industry updates thought leadership articles, and other fun content to your subscribers, your newsletter can provide value. It is quick and easy to summarise the main story and point out trustworthy sources, which conveys information that is digestible, interesting, and relevant enough to encourage engagement and clicks.

3. Optimise across all platforms

In our day and age, email marketing strategies should be mobile-friendly. Your email must be viewed positively wherever your consumers view it! Label and Mint can help you create campaigns that are optimised for every platform. Call us today, and our team of experts will make sure your campaign leaves the gate ready for success.

4. Sending hyper-personalised emails

Investors want to feel appreciated, like a part of the company, rather than just another cog in the wheel. The trend of personalisation is very hot right now, and its value is growing daily. Therefore, businesses will turn to hyper-personalised email campaigns rather than just customising elements of campaigns in 2022. To take advantage of this trend, follow these tips:

  • Based on user segments, recommend products or content
  • Create targeted messages and promotions
  • Recommend products and content based on user segments
  • Using visitor and shopper behavior to send notifications

5. Interactive emails are more effective

As technology advances, interactive marketing is becoming increasingly popular. You can include interactive marketing in your email campaigns easily. Among the ways it can be done are:

  • Hover-over images and GIFs
  • CTAs and animated buttons
  • User-controlled product carousels and images
  • with rollover effects to showcase offerings
  • Interactive surveys, polls, and content created by users
  • A choice of design modes (such as light or dark)
  • Game-like elements to add fun to it!

Do you feel ready to start your email marketing campaign now that you know email marketing is not only alive but also expected to thrive into the new year? Developing a campaign on your own can be challenging, so why not reach out to the professionals at Labelandmint.com.au? As a client-focused agency, we help you succeed and grow your business. Get started today on your exciting new campaign by visiting our website or contacting us.

The Secret to Better Deliverability in Email Marketing

Every email subscriber is not the same. It is important to evaluate your email list regularly and delete those that are hurting rather than helping! Despite the difficulty of cleaning up your email list, it is key to achieving healthy deliverability and avoiding spam traps. The most common way to gather information when building a list is via a Signup Form.

You can get either good or bad quality subscribers with this one since they regularly offer an incentive in exchange for personal information. It can sometimes be difficult to filter them, so you end up with many unengaged subscribers that only join because you offer a nice incentive, not because they care about your brand.

Due to all these subscribers you have on your email list, you should clean it at least every few months, so it stays healthy and avoids spam traps and high spam rates.

Benefits of Cleaning the Email List

  • Deliverability rates are increased
  • Improves OR and CR and reduces spam and unsubscribe rates
  • Enhances IP reputation
  • Increases engagement
  • Keeps your IP address from being blocked by spam traps

Best Way to Clean the Email Marketing List

1. Determine unengaged subscribers/profiles

Utilize the following conditionals to identify unengaged subscribers from the past 365 days:

  • Have received at least 10 emails over the past year
  • No recent openings
  • No emails have been clicked in the last 365 days
  • Your profile is not suppressed

You may have to adjust these conditionals based on how many emails you send per week, how old your list is, and whether or not the number of profiles shown makes sense for you. You can change the number of emails or days received by duplicating the segment.

2. Delete or suppress profiles

Export only the email column from the segment file, so you don’t include the segment you’ve already created. You can now manually suppress those profiles by adding this CSV to your Suppressed profiles. Unengaged subscribers will still be listed in your history, so suppressing them won’t erase that data.

The process of suppressing the profiles may differ between platforms; please read the instructions to ensure the subscribers have been suppressed and will not receive additional emails.

It is also possible to delete the unengaged profiles, but this is not the recommended solution since you will be deleting all the information and history of the profiles. Before deleting the profiles, make sure you want to do so.

3. Your campaigns should be free of soft bounces.

Inboxes will send your emails to the Spam Folder when emails bounce or go unopened too often—because of this, cleaning out bouncers will boost your reputation and deliverability.

2 types of email bounces: Hard Bounce and Soft Bounce

  • Hard Bouncers:

There are two distinct reasons as to why an email may be considered a Hard Bounce:

  1. Invalid email address
  2. a non-existing email address
  • Soft Bouncers:

Soft Bounce is different from Hard Bounce in that it is caused by a temporary issue, such as an email server going down momentarily or a full mailbox. Depending on the platform conditions, soft bounces are considered hard once they bounce several times. Hard bounces are automatically suppressed in most email marketing platforms.

Your campaigns should exclude soft bounces as a good practice. Make a segment in which bounced emails are at least four overall times and exclude it in each sent email.

You’ll be left with a smaller list that’s much more engaged, and your email metrics will soar as long as you take the time to take a look at your users from time to time and follow the above steps.

Importance of Email Marketing

Worldwide, the number of people using email is estimated to be at 4.1 Billion by the end of 2021. Some users look at email marketing as an outdated method, but for marketers, it is not. They know how important email is to their overall marketing strategy for an effective way to connect with leads. For instance, your customer and prospects receive personalised messages. It helps them connect with your brand since it is a great way to engage customers.

What is the Importance of Email Marketing?

It may seem outdated, but email marketing is still one of the most personal forms of communication brands. There are many reasons why developing a strategy and maintaining a strong presence for a marketing channel is important as any other. 

Let’s take a look into a few reasons you should continue allocating attention towards email marketing.

1. Everyone Use Email

This is why email is used by over 4 billion people or half of the global population. Without email, there would be no social media marketing that you can use for your business registration. There are hundreds of methods of communication, but email is relevant today. It is used for professional and academic purposes.

2. Email Marketing Gets the Message Across

A person’s email is one of the direct ways to get your message received. With this, 90% of consumers say they open their email daily. It is seen with the most opportunity than with most other mediums. 

3. Email Marketing on Mobile Devices

Smartphones have taken the world, and people are reading emails through devices than laptops or PC. This increases the reliability and use of email marketing. It allows marketers to tailor their design and content. Moreover, it is more convenient for users to decide whether they want to do business with you. 

4. Personalised Emails

No matter which industry you choose, personalised marketing content will always get your message to a target audience. It is being used to conduct business to ensure that customers build loyalty. Experts suggest that shoppers are 50% interact with a personalised email. Furthermore, it is based on ideal customer data and buyer intent where customers are compelled to buy the products.

5. Driving traffic to your website

With email marketing campaigns, you can send users to your website. You can take the users directly to your website along with CTA’s email content. These CTAs lead users to your contact, sign up, or download page. It is where the users engage and take action. This can help to generate leads that find your content interesting.

Email marketing is one of the most effective methods an e-commerce store can utilise. This is why people get your message directly with interaction to your site. They are willing and interested in these communications where ROI is the main driver. It is the decision of any marketing medium properly utilising your plan. For instance, see the positive impact email marketing can bring to your business with success.

Email Marketing: 5 Ways to Improve Results

Are you looking for ways to improve the results of your email marketing campaign? If you feel like you’re already in over your head, it can be hard to know where to begin. Nevertheless, email marketing’s power cannot be denied, so while it takes effort, the reward is well worth the effort.

Check out these five expert tips for improving your email marketing results if you’re ready to create killer email marketing messages.

  1. Write a Sharper Email.

Remember the last time you opened an email marketing campaign. Did you read it through, or did you click away? The email copy likely played a part in your decision. You need to sharpen your email copy to improve your email marketing results. Consider the following practical tips to improve your email marketing:

  1. Decide which layout to use based on your marketing goals
  2. Adapt the subject of the email to the lead
  3. Be personable when you write
  4. Make it captivating
  5. Create clear call-to-actions
  1. Be Creative with Your Subject Lines

Remember to include your subject line in your copy! The subject line is a critical element for an email marketing campaign to be successful. In the end, subscribers will ignore your emails if they aren’t sufficiently intrigued. How can you create a subject line that performs well? Create effective email subject lines by following these rules:

  1. Keep it short and sweet
  2. Make them personalized
  3. Make action a priority
  4. Customize your copy to reflect your brand’s unique personality

In summary, you don’t need much to make your email subject lines compelling and ultimately have your customers click through. It is a great place to start if you’d like to quickly improve your email marketing results.

3. Segment And Scrub Your Email Lists

Even the most well-crafted email won’t be effective if it is sent to the wrong recipient or at the wrong time. Therefore, you should continually clean and segment your email lists. First, let’s scrub our email lists. To do this, you need to remove inactive subscribers from your list. A few of the benefits include:

  • Decreased spam complaints
  • An increase in open rates and click-through rates
  • Reducing unsubscribe rates
  • It allows you to better direct your attention and resources to subscribers who are truly interested in your message

Let’s now talk about segmenting your email lists. Using segments to segment your lists helps you improve open and click-through rates while decreasing unsubscribes. Additionally, it boosts conversions.

You can send more personalized emails to different subscribers when you segment your email lists. To re-engage subscribers who have not visited your site for a while, you might send them a specialized promotion. For example, you might send a welcome email to new subscribers and an abandoned cart email to subscribers who were nearly to make a purchase.

4. Make Your Emails Mobile-Friendly

Having a mobile-friendly website is important. But did you know you should also make sure your email marketing campaigns are optimized for mobile devices? Research indicates that people open more emails on mobile devices than on desktops. Therefore, if your emails are not mobile-friendly, you may lose opportunities to connect with current and potential customers. It’s not rocket science to make your emails mobile-friendly. To do so, you need to:

  1. Optimizing the load time of images by reducing the file size
  2. Creating emails that are intuitively readable on mobile devices
  3. and optimizing your CTA buttons for touchscreens

5. Email Marketing Campaigns Should Be A/B Tested

Conducting A/B tests on your email campaigns is one of the best tricks for improving email marketing results. As a method of determining which campaigns resonate best with subscribers, A/B testing is likewise known as split testing.

Testing A/B with your email lets, you test virtually every element to determine what should be kept, tweaked, or removed completely. Engagement can be improved by even the smallest changes, such as the images you choose and the text size.

It is possible to test email subject lines, copy (including word order, tone, and personalization), CTAs, emails length, images, links, and styling elements like buttons versus text.

What are the methods you use for A/B testing your email marketing campaigns? Using your email campaign software’s, A/B testing tools is the easiest way to test. Try to avoid common A/B testing pitfalls and follow A/B testing best practices for the best results.

As the tips above show, improving email marketing results is not rocket science. Getting it right takes time, effort, and a bit of creativity. Put these tactics into action right now if you want to reap the benefits of effective email marketing.

Email Reaches Its Destination in Five Ways

[vc_row][vc_column][vc_column_text]

Have you ever wondered how your email reaches the recipient in a fraction of a second? We must understand how an email works to avoid bouncing back or achieving the spam folder in this day and age.

Here are the 5 ways an email reaches its destination, namely the recipient’s inbox.

  1. Sending an email begins with composing and sending it using your mail client. Many businesses tend to use email management firms like Simplelists (simplelists.com) to send bulk emails to their customers. they just have to upload their email list to the bulk mailing platform and edit the messages. This in turn tends to save a lot of their time which can be utilized elsewhere. That being said, mail clients are desktop applications that allow you to send and receive emails. You can access your email even when the internet is not connected by storing it on the server. Web browsers such as Hotmail, Gmail, and Yahoo Mail or applications on your computer like Outlook, Thunderbird, or Mail are a few examples.
  2. Your router will then receive it. Routers provide direction to queries sent from server to server and then sent back to the recipient. SMTP servers send emails to recipients using the Simple Mail Transfer Protocol (SMTP) protocol. Messages must pass through barriers before reaching the recipient’s mail server. For the most part, servers present the barrier as they are gateways into entire systems, and if any malicious mail enters the server, it will affect the entire system. Mail servers are protected by:
    • A firewall that protects it from viruses.
    • Spam filter – checks if the message contains malicious content or the sender is a known spammer.
  1. To reach the recipient’s router, the mail must pass through other barriers after reaching the mail server. These include:
    1. Reputation check – whether you have been sending spam emails or not by looking at your history or patterns of email.
    2. Authentication check – determines if the person you claim to be or the identity proof you provided is genuine, as well as determining if the sender exhibited problematic behavior.
  2. The message reaches the recipient’s router once the above barriers are cleared. To reach the mailbox, the mail must undergo yet another check.
    1. A spam filter checks for texts that have been marked as spam by the mailbox settings, regardless of whether the sender has been flagged as spam or not.
  3. According to today’s email standards, if the email clears even this spam filter, it will be sent to 3 different places.
    1. A user’s Mail Client if they use it.
    2. On a mobile device or tab.
    3. as well as their WebMail

These three items have been discussed separately because this email system works with a protocol known as the Post Office Protocol or POP3. It is the older protocol. Most systems use the newer version, “IMAP4,” with many added features. Our actions can be synchronized across devices, which POP3 could not do. In other words, the email reading and deleting actions in webmail will also affect the app, which was not the case with POP3.

Emailing Problems

An email will be sent successfully to the recipient using the above methods. But, a message won’t reach the recipient’s inbox for several reasons listed below.

  1. An email server will reject the mail if it doesn’t pass through any of these barriers. The mail bounces! The bounced mail will be referred to by a different name depending on which barrier it failed:
  2. Soft bounce- occurs when there is excess space in the recipient’s mailbox, when the mail server is down, or when the email is too large.
  3. Hard bounce happens when the recipient’s email address is invalid, a domain name does not exist, or when the mail encounters a firewall or filter.
  4. Your IP address or email address could be blocklisted if it routinely bounces emails. Bulk mailings are therefore impractical.
  5. Messages that are too lengthy or have too many links will end up in the spam folder.
  6. Mailing in bulk is one of the primary reasons users mark emails as spam.
  7. Most email marketers send emails to unknown people without their permission, which causes a mail to land in the spam folder. It is referred to as cold calling.

Mailers often make these mistakes, so they need to be addressed.

Wrap Up

In terms of online conversation, email has become an essential part of our lives. Therefore, to increase your presence, it is essential to consider the problems associated with mailing. Studies indicate that email marketing will grow in the next few years based on the stats provided in different studies. Therefore, we should first understand the 5 ways emails reach their target by understanding how they are delivered.

[/vc_column_text][/vc_column][/vc_row]

Shoppers Abandoning Carts: Solutions That Can Help

eCommerce revenue is lost each year due to shopping cart abandonment, which accounts for an estimate of $4.6 trillion. An online shopper abandons their shopping cart (or basket) when they add items to their cart but leaves the site before they can complete the transaction. Overall industries, 75% of cart abandonments occur – that means 3 out of 4 visitors never become customers.

Considering the costs and efforts required to get people interested in your product or service in the first place, this represents a huge missed opportunity for eCommerce retailers. Investing in branding, content creation, social advertising, referral marketing, SEO, SEM, and optimisaing the user journey can be a bad investment if 75% of visitors don’t convert.

Once a customer leaves a basket, you can do nothing to prevent them from returning. However, several cart abandonment solutions and strategies can increase conversions from abandoned carts. The following nine cart abandonment solutions allow you to reclaim those lost sales and increase return on marketing investment.

1. Overlays With Exit-Intent

Exit-intent technology is a reliable method of preventing shopping cart abandonment. The sophisticated technology detects when visitors are on their way out and serves them a strategically timed overlay encouraging them to stay. In the example above, a timely message offering free shipping for purchases over a certain amount could save the purchase and increase the average order value if a customer has already reached the checkout page.

In the same vein, certain onsite activities may indicate that the customer is finding the best deal. A discount may be offered on the products they added if the exit-intent overlay appears.

2. Remarketing Via Email

A highly effective way of reminding customers to come back is to send them an email if they have put items in their cart but have not completed the checkout process. One of the most effective marketing tools is email, but customers expect more than just mass mailings. It will need to be deployed in a customized, relevant way to make the customer feel not spammed but looked after. Upon their return, you can formally welcome them and help them seamlessly retrace their steps.

3. Remarketing Via SMS

One study found that 95% of texts are read within three minutes of being sent. It suggests that SMS communications have an immediacy that emails may not have. It makes sense to target people’s attention while they may still be holding the device, they were shopping on to refocus their attention to completing the sale since more and more shopping is being done on mobile. You might want to implement SMS remarketing to remind customers that their shopping cart is waiting for them if mobile browsing and sales represent a large portion of your traffic.

4. Retargeting Advertisements

Are you aware that retargeting ads have a 76% higher probability of being clicked than standard display ads? As a result, it reminds what customers already want, rather than what they might want in the future. Moreover, retargeting ads have a 10X higher click-through rate than standard ads, with brand recognition and targeted content or offers to play a significant role here.

5. Chatbots or live chat services

Unless they can answer their questions or doubts, shoppers may hesitate and ultimately abandon the checkout process. It might be possible to make customers feel more at ease if you provide them with a live AI chat service rather than a 24/7 customer service facility. From welcome messages to lead generation to appointment settings, chatbots can be helpful throughout the customer service journey.

6. Trust Badges and Social Proof

A significant way to remove uncertainty, especially if a customer hesitates about a purchase – such as an unknown brand or a large purchase – is to create trust. Customer reviews are read by 61% of customers before making a purchase, and 66% of customers said social proof makes them more likely to buy.

Customers will feel more confident making purchases when using a well-known trust symbol. Providing verified testimonials or reviews from other customers, such as a star rating, is an excellent way to provide the social proof customers need to make an informed decision.

7. Transparency in the Checkout Process

Uncertainty and confusion – the opposite of what customers want – are the kryptonite of a multi-step checkout process. Display a progress bar that indicates where they are in the process to be aware of what is happening when. Having a step named ‘Review’ may ease concerns about the lack of an opportunity to review or make changes to purchases.

8. Various Payment Options.

Upfront payment can sometimes frighten some customers away or prevent them from purchasing at the right time in their customer journey. Numerous third-party checkout partners have recently entered the market, enabling customers to delay, split, or spread payments. To ease concerns over affordability, customers could also be prompted to use payment options at the payment point of the checkout if they are hesitating.

9. Checkout For Guests

You may want to offer your customers the option to check out as a guest if they leave the payment process when asked to create an account. Several factors contribute to this: the buyer only buys from the retailer once, they don’t want to share personal information, or – the primary factor – they don’t want to receive emails. Also, it saves them time – they want to buy what they’re after and be on their way. With only a little information, they can check out quickly.

Wrap Up

The numbers demonstrate that recapturing those potential sales is worth the relatively small investment even if you don’t get all the customers who abandon their carts back. To improve conversions, customers’ journeys need to be optimized. You’ll see a corresponding decrease in cart abandonment and an increase in recovered carts if you anticipate the customer’s thoughts, personalize the communications, and offer transparency and help when required.

The Best Way To Increase Email Engagement And Subscribers

[vc_row][vc_column][vc_column_text]Marketers track the number of metrics to track the success of their emails, but email engagement and subscribers are undoubtedly the most important ones. According to 78% of marketers, engagement has increased significantly over the past year.

In addition to that, a recent study finds that emails are 40 times more effective than social media tools such as Facebook and Twitter. There’s no escaping the data: the more subscribers and engagement you have, the higher your conversion rate. Here are some tips to increase both.

Boost Email Engagement

The value of an email depends on how engaging it is. What can you do to increase engagement?

Identify your target audience. When it comes to email marketing, throwing stuff at the wall isn’t a good strategy. As you would with other marketing efforts, you need to create well-defined customer personas based on their needs, interests, and pain points.

Marketing and sales should work together. Together, we’re stronger. Bring your sales and marketing teams together to brainstorm what information your prospects need and want.

Using your brainstorming, develop high-quality content. Knowing who to reach and what to say allows you to create content that will accomplish your goals. We should strive to provide content as high quality as possible, including originality, quality writing, and interest.

Understand your prospects’ journeys. Engagement depends on segmentation. If you want to convert your visitors, you need to be sure you’re sending the right content to the right people, and you can do that by knowing where your recipients are in the conversion process. An integrated CRM can help you with this.

Keep a cool head. Being authoritative and engaging are both possible. Your tone should be personable and lighthearted, building your credibility through your product or service quality, not by being bland or boring.

Analyse your competitors’ strategies. Keep an eye on how competing brands increase engagement by subscribing to their emails. Seeing what other people in your industry are doing can be very helpful.

Make your copy stand out. Be creative! Make your copy more interactive by incorporating images and interactive content.

Attract More Subscribers

It’s always good to get more subscribers, but you’ll have to grow your contact list organically if you want them to count. Below are some tips.

Pop-ups are a good idea. Pop-ups that entice users to subscribe to your newsletter should appear on your site’s key landing pages. It’s unlikely that you will get nearly as much attention if the subscription box sits at the bottom of your homepage.

Produce valuable content regularly. Prospects will probably be interested in what you have to say via your emails if they like what they see on other channels. If you want your emails to pique interest, you need to include engaging content on your site, social media, and ads.

Contribute to your site. Guest posting on the sites of reputable publications can help you establish yourself as an industry leader and reach new subscribers. You should consider guest posting an integral part of your blogging strategy, even though it might be tempting to keep all of your marvelous ideas to yourself.

Set up gated content. It would be best if you produce original reporting, a helpful e-book, and compelling offers, then gate them with an enticing offer that only people who have signed up for your emails will be able to access. You will have no trouble racking up email addresses if you create gated content worth an email address.

Webinars with co-branding are encouraged. Organise webinars with other brands to tap into each other’s audiences, and be sure to promote email subscriptions before, during, and after the webinar. Make sure to encourage email subscribers before, during, and after the webinar is held. Hosting webinars might not be your thing. Instead, try live broadcasts on Facebook or an Instagram giveaway.

 

Your email marketing can be improved in many ways to increase subscriptions and engagement. Think outside the box and get creative about what works for your brand and your audience. If you want to succeed, you’ll need to stand out from the crowd.[/vc_column_text][/vc_column][/vc_row]

Mastering the Art of Personalised Email

[vc_row][vc_column][vc_column_text]

Your business to succeed relies on many things, one of which shouldn’t be overlooked is your marketing efforts. It’s essential to understand why and how to get the most benefit from email marketing personalisation. Using email marketing personalisation software allows companies to develop the best strategies and achieve the best results.

It takes more than building an address list and sending out an email blast to produce results from email marketing. Knowing how to maximise your efforts will help you generate more quality leads that convert – and continue to be customers.

Not Lists, But Data

Understanding the difference between lists and data is one of the first things you should learn to make the most of your email marketing personalisation software. A list is just a long list of names with the email addresses next to each one. The leads you provide are all potential customers who could become valuable to your company.

On the other hand, what can you do to personalise emails sent to people on that list? Very little. You can, however, make good use of data. Personalising messages and marketing is much easier when you have information about those names. Several simple steps can gather information such as age, income level, interests, location, etc.

It is possible to obtain information about specific topics related to your business as well. Afterward, you can tailor emails that directly target those who meet the proper criteria using the information you have. What is the best way to get that data? Various methods can be employed.

In addition to an email address, you might also ask users for their age and interests when you ask them to sign up for your email. Alternatively, you could send them a short survey after they sign up so that they can provide you with information. Consumers should not feel that you are forcing them to give you information they do not want.

Keeping your sign-up forms invasive and straightforward, but allowing them to provide you with more information, is what you need. Incentives like discount codes or freebies can even be offered in exchange for completing your survey. Try to get the information you need for your emails, but don’t overload yourself.

Utilising The Data That You Have

It is important to put your company’s data and information to work after collecting it. Knowing your company’s target market and segmenting your shopper lists are the first steps to reaching the right customers. The first step is to know your company’s target audience for different products and services, then segment your shopper list accordingly.

Among other things, you can group shoppers by age, gender, interests, etc. Behavioral data can still be used to group audiences based on their behavior and target them accordingly, even if you are not explicitly asking for those pieces of information. A man interested in camping supplies would not be interested in an email about lipstick, would he? You can create three to four different email promotions tailored for each segment using segmented lists.

Creating an automated process for personalisation is more effective than writing a personal email for every person on your list. Then structure your email marketing campaigns based on the information you have reviewed and compared to each area of your business. If you do that, you will generate interaction with shoppers, leading to conversions rather than simply unread emails.

Connecting Personally

To achieve effective and personalised email marketing, you can’t just segment your leads and send the right emails. It’s about getting personal. You can show your customers that you value their business and treat them as special people when you follow a few simple steps.

  • Send them an email on their birthdays.

Give them a voucher that is only valid for their birthday to make them feel special and instill a sense of urgency in them, though this can be just a short birthday greeting.

  • Keep in touch after purchases.

It takes no more than an email to let them know you appreciate their business, but you can also ask about their experience to show they matter to you.

  • Send emails thanking customers based only on past purchases.

If you thank lapsed leads for their business, you can offer them a 10% off discount code just for them.

  • Consider customers’ shopping habits.

Whenever a product that consumers are interested in goes on sale, is introduced to the market, or runs out of stock, you can send them targeted emails.

  • Use social media to communicate with them.

Linking to your Facebook or Twitter profile in your email can make it easier for them to find you. Engaging in meaningful interactions and dialogues with your customers can help raise conversion rates and increase customer loyalty.

Connecting with your customers and demonstrating your value to them is crucial. Getting personal can make a real difference in building loyalty and improving customer satisfaction. Form email blasts can make your customers feel like they’re just another number to you.

Partner With Us Today

When it comes to making the most of your email campaign, you should pay attention to personalisation along with standard emails. You can boost your business’s growth by taking the time to do so, but it might take some time. Personalised targeted email marketing is something we can help you master. You can learn more about what we can offer you and how we can help you succeed by contacting our team TODAY.

 

[/vc_column_text][/vc_column][/vc_row]

Customer Experience: How to Deliver an Outstanding Service

[vc_row][vc_column][vc_column_text]What constitutes a good customer experience? The term “customer experience” is thrown around a lot, but what does it mean? Let’s look at five qualities that define it.

Today’s customer interactions are more diverse, spanning channels, devices, and time zones. Customers may see an ad, browse a company’s website, read products and reviews, and then go about their business without ever speaking to anyone. In addition to making our lives better, technology and automation have also resulted in a much noisier modern customer experience.

Customers interact with us every day, and many of those interactions go unnoticed. Despite hyperconnectivity, brands are struggling to meet their customers’ needs in the age of hyper connection.

How Do You Define Customer Experience?

A lot of companies talk about customer experience these days. How does one define this term? There are many interpretations of definitions available online. Based on their interactions, customers are said to perceive a brand. Customers tend to express their sentiments most strongly about customer service and user experience.

Both definitions fail to describe modern customer relationships adequately. It’s not just about how customers feel that influences brand perception and how they perceive brands. Customer satisfaction is not solely determined by the quality of service and user experience.

How Does the Customer Experience Begin and End?

Whether they are aware of it, every department influence customer sentiment. Value is communicated in pre-sale sales and marketing, and customer expectations are set. Leads become customers once they are converted into customers. The ball is then passed to product, customer service, and operations.

They are responsible for delivering that brand promise and taking care of any issues that arise. The pre-sale experience is equally vital to the post-sale experience. Everything else depends on it. They’ll soon regret their decision to buy if the company fails to provide them with excellent service or innovative products. The customer who gets what they expect, on the other hand, is far more likely to be satisfied and engaged.

How To Create a Great Customer Experience?

The customer generally wants and expects the same things regardless of the brand. The following five steps will help you improve the customer experience over time.

1. Identify your customer’s experience.

Setting standards early is the easiest way to avoid inconsistent experiences. Think about what sets your business apart and what you value. What makes you unique? Who are you, and what makes you special? How do you currently treat your customers? Are you maintaining the same tone from pre-sale through the sale?

Does inconsistency cause friction for your customers? It is much easier to reconcile the differences between your brand image and what your customers think about you when you are clear about who you are.

2. Analyze the changing needs of your customers.

How do you view your customers? Do you think they are all static, uniform beings with similar wants? Do you strive to create personalised experiences to meet their needs based on their differences? When companies listen to and iterate on the feedback from their customers, they tend to succeed.

In addition to showing your customers that you value their business, you should periodically check in with them. Don’t know where to start? Discover how to create a customer survey that engages your audience.

3. Identify the most problematic areas for your customers.

You can focus on areas of friction impacting your customers’ experiences once you better understand their needs and how well you’re fulfilling them. Prepare a customer journey map and focus on the critical touchpoints if you haven’t already done so. Where do you fall short? Are there areas for improvement? Take a look at your customer feedback. How can it be improved?

4. Improve customer experience as a priority.

Focus on the glaring issues after you pinpoint the problem touchpoints. Speak to your customers. Is there an issue that comes up repeatedly? What can be done immediately to improve these issues? You can also prioritize improvements based on customer feedback stored in Salesforce, which can be analyzed alongside crucial data, like customer lifetime value. When one of your most valuable customers is experiencing pain, you should prioritise that issue.

5. Ensure that your changes are gradual and measurable.

You might find it tempting to make drastic changes to your business once you have all this material in your hands. Unfortunately, this can backfire. Instead, focus on making small but meaningful improvements. Measure bounce rates and case deflection rates before and after making changes to your customer knowledge base, for example, if you want to make self-service content more accessible. This data can influence customer experience improvements in the future.

Wrap-Up

Our options as customers are endless. It’s easy to find an alternative to a company that doesn’t meet our needs. A simple Google search can often suffice. It means businesses have more opportunities than ever before to gain and lose customers quickly. Pricing is not the only factor.

Today’s customers are seeking better experiences; they want companies that know their needs, make their lives easier, and treat them like real people. Prioritizing the experiences that companies deliver puts them leagues, ahead of the competition.[/vc_column_text][/vc_column][/vc_row]

How to Use Social Media for Small Business

[vc_row][vc_column][vc_column_text]Haven’t we all been there wearing multiple hats while growing our small businesses, knowing that those extra hours and all-nighters will give us the success we’re aiming for? I understand the pressure and stress that every new business owner feels when they’re starting a new venture because I was once a new business owner too.

The thrill of launching a new product, putting out the marketing campaigns, and hoping for the traffic to trickle in so that you see your sales goals smashed is a feeling like no other. And while the hustle as a small business owner never stops, it doesn’t mean that you can’t automate or expand your channels of marketing.

One of the biggest struggles small business owners face is finding the time to put into the research and development of new or existing products, as marketing or growth development becomes the main focus. I mean, we all need that coin to make sure the boat remains afloat, so automatically growth and sales become the main focus.

However, to ensure that your business achieves steady growth, you will have to improve your services, and accordingly, market them to the targeted audience. For instance, a restaurant business might have to provide world-class services and use quality tools and equipment such as utensils, cookware, cambro food containers, coffee machine, blender, cooking tops, etc. These unique facilities can be marketed to potential customers through traditional and digital promotional methods as well as through influencer marketing to attract the right type of population.

So, there are many ways for business owners to focus on their strong points like design, product development, or research. One of the best ways to grow your small business is through social media, and often it takes one viral post to become front and centre on your targeted audience’s feed. Of course, social media growth can be manufactured too, with the help of the right tools. For example, Plixi or Upleap are being used by many businesses to help them grow their online presence.

So, social media is a gold mine for marketing people, and if you’re a small business it may be the most effective way of seeing growth, sales, and tons of traffic. So the question begs:

“how does one use social media for small business?”

But most importantly “is social media effective for my brand?”

The answer for the first question is quite extensive, and I’ll delve into it in this post. The second question has a resounding yes, and if you don’t need much convincing and would like to get started immediately then Label & Mint provides profitable, effective, and engaging social media strategies for businesses in all industries.

Doesn’t matter whether you’re in retail, construction, software sales or run an animal rescue foundation, social media can do wonders for everyone. To know more on how you can get started with us, contact today to find out.

But for now, let’s see how to use social media for small business to see growth, sales and to establish online authority.

4 Ways to Use Social Media to Grow Your Small Business:

1. Know your demographic:

is your business targeted towards baby boomers? Are you designing products and servers more geared towards Gen Z? understanding and identifying your target audience is crucial when you’re beginning to use social for a small business. Many social media platforms like Facebook, TikTok, Instagram, LinkedIn have billions of daily active users combined, but that doesn’t mean all of them will give you the traffic you need.

Millennials are more geared towards TikTok, whereas Facebook is the favourite place for people involved in groups and communities, therefore having a basic understanding of which demographic prefers which social media, will save you the time and money you may spend on placing ads and creating content. So, if a company’s target customers are the young generation, they might take the help of digital marketing agencies that can create promoting TikTok ads (click here to see examples of such ads) for the products in collaboration with famous people on the platform.

2. Research your Competitors:

You may have seen competitors doing extremely well on Social media with their marketing campaigns, and it doesn’t a genius to figure out what works for them and what doesn’t. One of the best ways of figuring out how to use social media for small business is to see how your competitor is faring on social media platforms and for you to make decisions based on their success and failures.

In such cases, it can be wise to get a social media audit conducted, and for this matter Label & Mint can help you. Our social media experts will use advanced tools and their knowledge to conduct an audit focusing on your competitors so that you can learn from their mistakes and take inspiration from their positive actions.

Sometimes you have to take a peek at your competitors to not only get a strong footing in the playing field but to also beat them at their own game.

3. Get on with the trends:

Social media is always buzzing with new viral trends and posts that grab the attention of the majority users. And while they might seem premature, it is wise to get on that trend bandwagon in the initial stage to avoid competition. For example, Reels is a new feature on Instagram that has been taking off where viewers are actively engaging with 30-60 seconds reels. Small businesses can make use of this feature to upload high-quality videos about the company in the form of reels. They may need to take the help of a firm that provides Video Production Services in their locality. This can ensure that you upload superior-quality reels every time.

Similarly, users are more likely to engage with brands that are actively posting on their accounts and are asking for the opinions, feedbacks and answers from their users. When it comes to Facebook, the Groups option has shown to display promising sales where users actively participate in group discussions, polls and Q&As.

If you are looking for more serious leads and deal with B2B customers, then LinkedIn has shown to deliver serious leads for both B2B and B2C users. In the end, the content quality and consistent posting will allow for better growth, brand awareness and much more.

4. SEO keyword:

Lastly if you are not optimising your social media content with SEO keywords then you are doing a disservice to your brand and products. SEO keyword research can easily be conducted for specific niches and categories with my team’s access to advanced tools and techniques that allow them to provide effective data that will be used to make a foolproof SEO strategy.

SEO is key to making sure you reach the right audience all the time.

These 4 ways to use social media to grow your small business are not only effective but are just the tip of the iceberg on what can be achieved with regards to sales, growth and exposure for your business.

Use social media smartly with my team’s expertise in crafting effective social media strategies specifically for small businesses. Contact us today to setup a meeting.[/vc_column_text][/vc_column][/vc_row]